Post by account_disabled on Dec 30, 2023 8:32:30 GMT
If any good has come out of the womb of the pandemic , it is that it has accelerated the digital transformation within companies to infinity and beyond. According to a recent WARC study, 93% of marketers agree that the pace of digital transformation has accelerated more than noticeably as a result of COVID-19. And when it comes to delving into digital transformation, customer experience seems to be the number one priority for marketers. 50% of the more than a thousand global marketing executives consulted in their report by WARC place customer experience at the top of their priorities in the field of digital transformation (the same percentage as in 2020).
For 47% of marketers it is also a priority to extract insights from Big Data. A year ago this proportion was, however, only 39%. Customer experience is what marketers are most obsessed with when Phone Number List approaching the ubiquitous digital transformation Two-thirds of marketers also believe that the consumer shift towards e-commerce is likely to become permanent . Perhaps this is why 44% of marketers say that e-commerce and alternative marketing routes are a top priority for them in 2021 (compared to 26% in 2020).
On the other hand, facing 2021, the proportion of marketers who prioritize essential factors in the universe of digital transformation such as data organization and management (35% vs. 40%), the restructuring of marketing teams (20%) has decreased. vs. 26%) and changes in corporate culture (17% vs. 28%). Furthermore, 8 out of 10 marketers believe brand purpose is now more important than ever as a result of the strong disruption that took place in society in 2020 . And 7 out of 10 brands also believe that in times of volatility it is more difficult for brands to plan for the long term.
For 47% of marketers it is also a priority to extract insights from Big Data. A year ago this proportion was, however, only 39%. Customer experience is what marketers are most obsessed with when Phone Number List approaching the ubiquitous digital transformation Two-thirds of marketers also believe that the consumer shift towards e-commerce is likely to become permanent . Perhaps this is why 44% of marketers say that e-commerce and alternative marketing routes are a top priority for them in 2021 (compared to 26% in 2020).
On the other hand, facing 2021, the proportion of marketers who prioritize essential factors in the universe of digital transformation such as data organization and management (35% vs. 40%), the restructuring of marketing teams (20%) has decreased. vs. 26%) and changes in corporate culture (17% vs. 28%). Furthermore, 8 out of 10 marketers believe brand purpose is now more important than ever as a result of the strong disruption that took place in society in 2020 . And 7 out of 10 brands also believe that in times of volatility it is more difficult for brands to plan for the long term.