Post by account_disabled on Mar 6, 2024 6:13:35 GMT
In this series of pills dedicated to B2B content marketing, we have demonstrated with various data how digital strategies today cannot do without content to achieve objectives. If customers (and prospects) must be at the center of attention to ensure that they trust a company, to the point of becoming partners - hopefully in the long term - the best way to create this condition is to always provide answers to the their questions and solutions to their problems. Find out more by continuing to read today's article! Content marketing to meet the needs of customers and prospects This series of pills on content marketing has already highlighted.
The importance of content for: position the company website in Germany Phone Number search engines attract qualified traffic convert leads improve brand awareness Today, we will focus on a perhaps more theoretical aspect , but which, if we think about it carefully, answers the question of why content marketing is so important, especially in B2B: it is a means capable of offering customers - already acquired ones to retain or potential ones to convince – answers to their most pressing doubts . Close up of businessman hand and question sign hanging on finger B2B content marketing pills - statistics Here is some data published by Lyfe Marketing : 20 % of users' online time is occupied by reading content 68 % of people like to read content published by companies that interest them 57 % of users read marketing content at least once a month 80 % appreciate being able to learn something new thanks to a company New Call-to-action What should the content be like to be read and appreciated by potential customers? Personalization is one of the most effective levers when we talk about content strategy.
At the basis of every activity, we therefore find the definition of buyer personas, who represent the ideal customers that the company wants to bring to its site, convert into leads and transform into commercial partners. Information about your target audience can be gathered directly from customers or through data analytics and should include their needs, interests and challenges that your company can help overcome. The objective is to provide valuable content that clarifies doubts and presents the solutions offered as the answer to a need. In this way, the company will begin to represent a point of reference to rely on even in the most advanced stages of the purchasing journey. A content marketing strategy requires commitment and a few months to bring results, but thanks to careful planning and perhaps a specialized agency , you will be able to achieve strategic objectives in terms of site traffic, new leads and sales.
The importance of content for: position the company website in Germany Phone Number search engines attract qualified traffic convert leads improve brand awareness Today, we will focus on a perhaps more theoretical aspect , but which, if we think about it carefully, answers the question of why content marketing is so important, especially in B2B: it is a means capable of offering customers - already acquired ones to retain or potential ones to convince – answers to their most pressing doubts . Close up of businessman hand and question sign hanging on finger B2B content marketing pills - statistics Here is some data published by Lyfe Marketing : 20 % of users' online time is occupied by reading content 68 % of people like to read content published by companies that interest them 57 % of users read marketing content at least once a month 80 % appreciate being able to learn something new thanks to a company New Call-to-action What should the content be like to be read and appreciated by potential customers? Personalization is one of the most effective levers when we talk about content strategy.
At the basis of every activity, we therefore find the definition of buyer personas, who represent the ideal customers that the company wants to bring to its site, convert into leads and transform into commercial partners. Information about your target audience can be gathered directly from customers or through data analytics and should include their needs, interests and challenges that your company can help overcome. The objective is to provide valuable content that clarifies doubts and presents the solutions offered as the answer to a need. In this way, the company will begin to represent a point of reference to rely on even in the most advanced stages of the purchasing journey. A content marketing strategy requires commitment and a few months to bring results, but thanks to careful planning and perhaps a specialized agency , you will be able to achieve strategic objectives in terms of site traffic, new leads and sales.