Post by account_disabled on Jan 24, 2024 6:57:13 GMT
If you've ever wondered about the secrets of a successful online venture (e-commerce, blog, website) and used Google to quench your curiosity, you know the importance of good Google ranking. Google considers various factors such as: the structure of the page, its architecture, how optimized it is, ease of use , to decide which pages are worth showing to people browsing the Internet. The people in charge at Google have indicated that EAT is one of the 3 most important factors they consider for the quality of an online page. What is EAT? The abbreviations stand for Expertise, Authority and Trustworthiness . Let's see what these words mean for your site. a site optimized with EAT Expertise . To build expertise, you need to be qualified in the field you're selling or writing about. Google (and other search engines) value real voices. They 'reward' you by placing the site at the top of the results, when you are an expert and teach something to the audience. This has benefits both for the readers, who get information or answers to their questions, and for you.
Authority . You and your company or website must be authoritative in the market. So if anyone is thinking "where can I buy tennis rackets?" and your store comes to mind, that's a very good sign. They will search for you online, buy from you, and over time the search engines learn what they tell other people who are looking for rockets. Reliability (Trustworthiness). The data it provides m B2B Email List ust be verified and true. Always ! They must not be plagiarized, and if the article or information is taken from somewhere, the site and author must be credited. How can you complete EAT? Provide high quality content The information on the page should be valuable, detailed and high-quality. Be it articles, photos or products, try to be of the highest quality. Something very valuable can be searching sites like Reddit or Quora for questions that people have. Research keywords for your business and create valuable content around them. This creates credibility , as well as makes the site a point of reference for your potential customers. smiling man reading book while holding mug Photo by Austin Distel on Unsplash Create a product that drives positive reviews In 'real' life word is passed from person to person. If you really like a face cream you are using, you will definitely want to suggest it to your best friend.
The equivalent in the virtual world is getting as many backlinks , positive reviews, referrals. We understand that you have written something very interesting about your experience with meditation. Many pages can refer to you (this is how external links are created), which will bring many visits to your site. This makes you the person readers will turn to the next time they want information about mental health. Be consistent It is helpful for your business or blog if you have a consolidated brand identity . Using the same font, style of photos, same brand colors, links these elements to the site in the minds of visitors. World giants such as Facebook or Coca-Cola do not allow the use of a different font or color for their brands. Now, when we see something blue online we think of Facebook. When we see a drink with a red label, we think of Coca-Cola. If you associate a set of elements with your site, visitors will know what to expect and will appreciate the consistency. For example, Vloggers, people who make videos on YouTube, offer value and consistency to their audience by saying "Subscribe for new videos every Monday and Friday."
Authority . You and your company or website must be authoritative in the market. So if anyone is thinking "where can I buy tennis rackets?" and your store comes to mind, that's a very good sign. They will search for you online, buy from you, and over time the search engines learn what they tell other people who are looking for rockets. Reliability (Trustworthiness). The data it provides m B2B Email List ust be verified and true. Always ! They must not be plagiarized, and if the article or information is taken from somewhere, the site and author must be credited. How can you complete EAT? Provide high quality content The information on the page should be valuable, detailed and high-quality. Be it articles, photos or products, try to be of the highest quality. Something very valuable can be searching sites like Reddit or Quora for questions that people have. Research keywords for your business and create valuable content around them. This creates credibility , as well as makes the site a point of reference for your potential customers. smiling man reading book while holding mug Photo by Austin Distel on Unsplash Create a product that drives positive reviews In 'real' life word is passed from person to person. If you really like a face cream you are using, you will definitely want to suggest it to your best friend.
The equivalent in the virtual world is getting as many backlinks , positive reviews, referrals. We understand that you have written something very interesting about your experience with meditation. Many pages can refer to you (this is how external links are created), which will bring many visits to your site. This makes you the person readers will turn to the next time they want information about mental health. Be consistent It is helpful for your business or blog if you have a consolidated brand identity . Using the same font, style of photos, same brand colors, links these elements to the site in the minds of visitors. World giants such as Facebook or Coca-Cola do not allow the use of a different font or color for their brands. Now, when we see something blue online we think of Facebook. When we see a drink with a red label, we think of Coca-Cola. If you associate a set of elements with your site, visitors will know what to expect and will appreciate the consistency. For example, Vloggers, people who make videos on YouTube, offer value and consistency to their audience by saying "Subscribe for new videos every Monday and Friday."