Post by account_disabled on Jan 3, 2024 6:15:54 GMT
The behavior of the content you share. Important! Remember that LinkedIn is a professional network, please do not use it like Facebook and Twitter, where you can share what you ate for breakfast or give an unfounded opinion on air. You have to look at the channel, as the largest network of professionals in the world, and where you can have people from any country and any professional connected who may be interested in what you offer as a person or brand. What are the best times to post? Unlike Twitter, Instagram or Facebook.
Where the content works more during work hours, LinkedIn behaves Special Data differently and is based on the fact that those belonging to this network are people focused on their work; That is, they do not need to open the channel to find out about news or relevant events of the day. That's why its busiest hours are before 7 a.m. until approximately 9 a.m. , and then have a high peak in traffic around 6 p.m. The days with the greatest number of visits occur on the first days of the week, that is, Monday, Tuesday and Wednesday . People are on LinkedIn to… Be more efficient Improve at your jobs Train and climb in your companies. Sell. So your content must be relevant to your audience.
The balance of content There is talk of a balance of 80% relevant content and 20% promotional content to keep your network interested without saturating them with promotional or for-profit content. recommendations Publish at least once a week, do not exceed more than two contents per day. That your publications be made at the times recommended above or those that your identified audience uses. Share your content in relevant groups. Choose 2 or 3 groups of greatest importance and constantly monitor them so that you have their publications first-hand and can interact in a better way with them. Your updates can also point to your website. Choose very well the topics you are going to share, be clear, concise and interesting. Finally, remember that this channel has a very different role in connectivity between professionals than other networks, therefore you must understand it and generate valuable content.
Where the content works more during work hours, LinkedIn behaves Special Data differently and is based on the fact that those belonging to this network are people focused on their work; That is, they do not need to open the channel to find out about news or relevant events of the day. That's why its busiest hours are before 7 a.m. until approximately 9 a.m. , and then have a high peak in traffic around 6 p.m. The days with the greatest number of visits occur on the first days of the week, that is, Monday, Tuesday and Wednesday . People are on LinkedIn to… Be more efficient Improve at your jobs Train and climb in your companies. Sell. So your content must be relevant to your audience.
The balance of content There is talk of a balance of 80% relevant content and 20% promotional content to keep your network interested without saturating them with promotional or for-profit content. recommendations Publish at least once a week, do not exceed more than two contents per day. That your publications be made at the times recommended above or those that your identified audience uses. Share your content in relevant groups. Choose 2 or 3 groups of greatest importance and constantly monitor them so that you have their publications first-hand and can interact in a better way with them. Your updates can also point to your website. Choose very well the topics you are going to share, be clear, concise and interesting. Finally, remember that this channel has a very different role in connectivity between professionals than other networks, therefore you must understand it and generate valuable content.